When people start thinking about their marketing messages they often talk about the pains and the benefits, and about what their customers get from their products.
But you can make your messaging stronger when you talk about the transformation instead. Let me explain…
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Are you asking yourself what is the transformation? Hi I’m DJ from Rainbow Dragon Digital and in today’s video I’m gonna be talking about another age-old marketing concept about transformation.
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So today I want to talk about another concept in marketing that’s super foundational. This is the kind of thing that no matter how communication changes, no matter how marketing changes, this concept is something that you should internalize because it will always help you with all of your marketing across your business at any time. Anything you’re writing, this concept is going to help.
So the point of this concept is that when business owners start writing about their business – when they they start thinking about how they’re going to communicate what their product does and how they’re the why the customer wants to buy it – they often think about what is it that the customer gets. What are the pains and the benefits that they get? And this is good, this is correct, but it can be stronger.
The way you strengthen the way that you’re communicating the benefits of your product to your customer is to start thinking about it in terms of what transformation do they go through. What is it that you’re changing about their lives that will be something that your customer cares about?
So, an example might be… one of my clients is Grow to School. They help schools with doing outdoor learning. So the transformation that they might think about… they’re selling it to the schools, right? But the schools also have children who are being transformed by this outdoor learning. So the transformation that we were talking about recently that they that they should be thinking about is that the schools will increase the attainment levels. By adding outdoor learning they’re going to increase attainment levels because children that learn better by doing things physically will learn better. And they’ll learn better than inside a classroom setting.
Another example might be my own business. And how I help businesses to transform the way that they communicate to their customers so that they can better serve their customers.
There is always going to be a transformation that you’re doing and if you think that there isn’t, then I assure you you just need someone to help point you at the right thing. And please feel free to get in touch I will absolutely help you figure out what the transformation is in your business and I won’t charge you for that. I would only charge you if I was going to have to sit down and actually write it for you but if you want to have a one-hour conversation about what is the transformation in your business, please get in touch I want to help you.