Author: Daljeet Singh

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Ethical Marketing Philosophy

Ethical Fading in Marketing

Simon Sinek’s “A Little Bit of Optimism” podcast episode on Ethical Fading got me thinking about how this applies more specifically in marketing…

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Don’t like videos? Here’s the text version:

How does ethical fading apply in marketing?

Hi I’m DJ from Rainbow Dragon Digital and in today’s video I want to do a little marketing ethics video on a concept called ethical fading.

If you haven’t subscribed to my YouTube channel already please do it will help me out loads and if you click the little bell you’ll be subscribed to hear when I release new videos.

What is Ethical Fading?

I was listening to a podcast by Simon Sinek called “A little bit of Optimism” that he released during the first lockdown for obvious reasons and one of the episodes was about something called ethical fading.

The idea of ethical fading was that when something is in the business or is in the system we tend to just go along with it. Even though it directly opposes our personal ethics, because it’s just the way things are, we consider that not something we can do something about. And we then just completely ignore the fact that it completely opposes our ethical standpoint.

How Ethical Fading Applies to Marketing

And this was really, really interesting to me because the way I practice marketing, the way I’m wanting to practice marketing, and when I come against those roadblocks where it’s just the system is really hard to fight when you’re a single person. And there’s a lot of things that are very ingrained in marketing, let alone in racism, and prejudice and all sorts of other things and it’s really hard to see past it, or see a world where it doesn’t exist, or see how it could work without that system in place.

So I’m not going to go into a huge video about this because obviously there’s there’s lots of facets about it but I would really encourage you, if you think that that’s something that might be getting in your way, that there are ethical dilemmas that you constantly face when it comes to your marketing, then I would highly recommend you actually listen to that episode about ethical fading.

Where Are We Making A Stand?

I think it’s really useful to think about and to think about where it is that we are making a stand. Where it is we are consciously looking at the places where we’re not meeting our ethical standards and trying to do something about it and not shying away from the fact that we haven’t been able to meet our own ethical standards.

Let’s not shy away from that. Let’s not pretend like it’s not something that you can work on and instead start finding ways to work on it.

I realise that’s super vague and it’s and there’s a reason for it in that it can apply to so many things and there’s so many ways that this could be discussed or talked about and I would love to start talking about it more so, let me know if that’s interesting to you and I might start a conversation at some point with more people about ethical marketing. I think it’s just fun to talk about.

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Step 3: Choosing Your Channels

Should I Use Snail Mail?

Sometimes the old classics of marketing come back around for another hit on the marketing wheel.

Sending marketing in the post might seem like an antiquated form of marketing – and not to mention expensive.

But there was someone I knew about who won an award for a marketing campaign and it was all done via the postman…

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Don’t like videos? Here’s the text version:

Should You be Trying Out a Snail Mail Strategy?

Hi I’m DJ from Rainbow Dragon Digital and in today’s video I’m going to be talking about whether you should be sending stuff in the physical mail as a part of your marketing strategy.

If you haven’t subscribed to my YouTube channel already please do it’ll help me loads and if you click the bell, you’ll get notified when I release new videos.

Why People Are Hesitant to Use a Physical Mail Strategy

So today I wanted to cover the idea of sending marketing through the physical mail, which some people are very hesitant to do because it can be expensive. It can be really, really hard to measure, and hard to know whether it’s actually worked or not or why it’s not worked.

And these are all very valid concerns and there’s a reason why physical marketing is no longer a major marketing strategy. Beyond you know digital marketing taking over almost everything, physical marketing is a very expensive way to go.

When Does a Snail Mail Strategy Work?

I want to talk about when you could use a snail mail strategy and when you should use it.

One of the clients in my old job, when I was working for business coaches, one of them won an award for Best Marketing Campaign. They were a design agency and the campaign they won for was where they sent these like tubes that were filled with this beautiful custom-made design for each person that they had sent the tube to. It was highly customized and very expensive to produce. But the thing that made it so good was the return from it – they got something like a 200% return or 300% return. Even though they spent so much money to make it, the clients that they were going after were the big clients that were going to bring them lots of money.

Marketing Isn’t Expensive Until the Return Isn’t High Enough

And this is kind of like a fundamental principle in marketing, generally, is that something is not expensive until the return from it is not high enough. You should constantly be trying to find ways to spend marketing money that’s going to bring more money in.

You need to really look at it that way and not just, “How much money do I have and can I afford this marketing right now?” You need to look at the longer picture.

But coming back to to the physical mail, I think the reason that worked and the reason that it was so successful was because it was highly customized. It was super beautiful and so when somebody opened it, was like opening a gift.

The Key Point: Don’t Just Send A Letter in the Mail

And this is the key point: if you want to use physical marketing, don’t just send a letter, send something that is going to surprise and delight. That is the key thing to keep in your head. Go back to your target person, think about who they are.

Think about what their wants, needs, fears, and frustrations are and find something that’s really going to make them so happy. Something that’s going to really surprise them and then that will be a physical mail marketing strategy that will work.

If you’d like to bounce around ideas around your physical mail marketing strategy, feel free to get in touch with me, I’m happy to have a chat with you.

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Step 4: Creating Your Content Ideas

Should You Give Away Content for Free?

One of my principles is “Pay for Work and Not for Talk”. That sounds like I should probably advocate for giving away lots of free content.

And I do. But it’s also a little more complicated than that.

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Should you be giving away content for free? Hi I’m DJ from Rainbow Dragon Digital and in today’s video I want to talk about the concept of giving away content for free and whether you should be doing it or not.

If you haven’t subscribed to my YouTube channel already, please do! You’ll be notified when I release new videos if you click the bell.

Short Answer: Yes, Give Away Content for Free, Sell Your Product/Service

So the short answer is probably, yes. You should probably be giving content away for free.

The kind of core thing that I think most businesses should be thinking is: give away as much content as you can for free and sell your product or service.

That’s that core to kind of really good, ethical marketing because what you’re doing in that process is you’re showing with your content that you know what you’re talking about. You know how to do the thing you’re doing. You know how to sell the product you’re selling. You know that the product that you’re selling is good quality and you’re giving the customers that reassurance by giving away all that content.

But What Happens When You’re Selling Content?

Now, where this becomes a little more iffy, a little more questionable a little more, you know, you have to be a bit more refined about this approach is when what you’re selling is knowledge. And there are definitely different approaches to this. There is no blanket approach. There’s no easy quick answer to “Should you be giving away your content for free?”

The reason being that sometimes when what you’re selling is content – when the product is content – then you want to make sure that you’re not giving away all of your best stuff for free so that when people pay you for the content they’re actually getting good content. And sometimes this is very valid, this is very ethical – sometimes it is ethical to sell content.

This Opposes One of My Core Principles

This comes in direct opposition to one of my principles, so I’ve had to think about it quite a lot.

One of my principles is Pay for Work and Not for Talk (I talk about it in this video). And I think this is where we start walking into a grey area. Selling stuff that’s just information feels to me a little bit like “paying for talk”. But the thing is sometimes that information has been produced by years and years of experience, and years and years of learning and pouring over things and experimenting. And that is valuable and should be paid for. People should be paid for spending the time on all of that expertise and learning.

So this is where it becomes a little bit like…

“Well, do I charge for this or do I give this away for free?”

I think the blanket recommendation I can give is try and give as much as you can for free but make sure, always make sure, that the people who are paying you, the people who are giving you money, are getting real value from you. And that it’s better value than what you are giving away for free.

Create an Ethical Model that Funds Giving Away Content for Free

Now, I would encourage you that, if you are having to walk into this grey area, that you try and create a model that’s more like what I said at the start of the video. Where you can give away your content for free because you’re selling a product or service at a higher price point that’s paying for all of that content.

What that does is it facilitates you giving away that information, giving people access to information that should be available to everyone and allowing you to still get paid but for the work that you do, for the expertise, for when people really want deep and useful work from you, they’re paying well for it.

This is How I Operate

This is how I operate my own business in that I give as much content as I can for free. I give as much, actually, of my time as I can for free because then the people who can afford it and the people who want my deeper help they then pay me for that.

And I would encourage you to try and create a model like that but I fully recognise that that is not always the way it can be done and some of my clients don’t. They sell content but they sell content that they’ve built, you know? Like frameworks and structures that they’ve built that are going to be really useful to people and is worth paying for.

Long Answer: Spend Time Thinking About It!

So, the longer answer is that it’s a grey area and you should really discuss it and you should really think about it. Spend time thinking. It is really, really important to take time out – especially when it comes to pricing – to spend some time really thinking about it and really thinking about whether this price makes sense and whether this price is ethical.

If you need help thinking it through please feel free to get in touch I will be happy to help think it through, be a sounding board, bounce ideas around.

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Step 2: Defining Your USP

What’s The Transformation?

When people start thinking about their marketing messages they often talk about the pains and the benefits, and about what their customers get from their products.

But you can make your messaging stronger when you talk about the transformation instead. Let me explain…

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Are you asking yourself what is the transformation? Hi I’m DJ from Rainbow Dragon Digital and in today’s video I’m gonna be talking about another age-old marketing concept about transformation.

If you haven’t subscribed to my YouTube channel already, please do. It will help me loads and it will mean that you get notified when I release new videos.

So today I want to talk about another concept in marketing that’s super foundational. This is the kind of thing that no matter how communication changes, no matter how marketing changes, this concept is something that you should internalize because it will always help you with all of your marketing across your business at any time. Anything you’re writing, this concept is going to help.

So the point of this concept is that when business owners start writing about their business – when they they start thinking about how they’re going to communicate what their product does and how they’re the why the customer wants to buy it – they often think about what is it that the customer gets. What are the pains and the benefits that they get? And this is good, this is correct, but it can be stronger.

The way you strengthen the way that you’re communicating the benefits of your product to your customer is to start thinking about it in terms of what transformation do they go through. What is it that you’re changing about their lives that will be something that your customer cares about?

So, an example might be… one of my clients is Grow to School. They help schools with doing outdoor learning. So the transformation that they might think about… they’re selling it to the schools, right? But the schools also have children who are being transformed by this outdoor learning. So the transformation that we were talking about recently that they that they should be thinking about is that the schools will increase the attainment levels. By adding outdoor learning they’re going to increase attainment levels because children that learn better by doing things physically will learn better. And they’ll learn better than inside a classroom setting.

Another example might be my own business. And how I help businesses to transform the way that they communicate to their customers so that they can better serve their customers.

There is always going to be a transformation that you’re doing and if you think that there isn’t, then I assure you you just need someone to help point you at the right thing. And please feel free to get in touch I will absolutely help you figure out what the transformation is in your business and I won’t charge you for that. I would only charge you if I was going to have to sit down and actually write it for you but if you want to have a one-hour conversation about what is the transformation in your business, please get in touch I want to help you.

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Step 4: Creating Your Content Ideas

Write to Fascinate

I remember coming across this very old marketing technique called “fascinations”. Let me tell you about why I think it’s a great concept to internalise, even in modern marketing. And why it’s so aptly named.

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When you write anything for your marketing, write to fascinate.

In this video we’re going to be talking about this old concept of fascinations.

If you haven’t subscribed to my YouTube channel already please do it’ll help me loads and you’ll be notified when I release new videos if you click the little bell.

The Original Marketing Concept of Fascinations

Today I want to talk about this concept of fascinations. It’s a really old marketing concept, I can’t remember where I was reading about it but basically, it was back when they used to send direct mail in your mailbox – where they used to send catalogs and envelopes and stuff into your mail – and the idea was to put something on the front of the envelope that would encourage people to open it and read the marketing that was inside.

So, an example might be that on the front of the envelope it might be like, “On page 10 is the number one reason why carpets are making your children sick.” So, you can see how that would be really encouraging for a parent to open and then read about why carpets might be making their children sick.

Fascinations Continue in the Digital Age of Marketing

And this concept is something that has continued into the digital age. It’s obvious when you really think about it – your email subject lines are going to do the exact same thing that fascinations would have done on the front of an envelope.

Now, why I want to talk about this is because I love the word fascinations for this. I think it’s a really interesting linguistic thing more than anything or semantic thing more than anything.

In that, I think the term ‘fascinations’ kind of implies a sense of wonder, a sense of magic, a sense of wondrous interest. It’s not just sparking this capitalist, “What do I get from this business.”

Write to Fascinate, Not for Gains

You’re not writing on the front of the envelope what the customer gets from the business. Instead what you’re trying to write on the front of the envelope is what is going to interest this person.

What is going to make them excited?

What is going to make them wondrous?

What’s going to make them want to read more?

What is it that they’re gonna be fascinated by?

What’s the lamp that they’re gonna want to rub?

This is a Core Marketing Concept

The only reason I’m recording this video is not because this concept is new, not because this concept is original, but because this concept is foundational.

This is a core marketing concept that’s going to continue no matter how marketing changes. When you write, write to fascinate. Write to make people super interested in what you’re doing.

But Don’t Get Click Baity!

The only caveat to this is the horrible thing that’s happened with digital marketing (and I’m sure this happened with direct marketing as well) is clickbait.

Let’s not go down the road of creating fascinations just to fascinate. You want to make sure that there’s payoff. That when they become fascinated by your fascination they then go in, and all is revealed. They see that that next level of thing.

And hopefully they get fascinated further, but don’t create a fascination when they go in it’s like “Oh, that wasn’t that interesting.” That anti-climax is going to make your customers hate you.

And they’re not going to hate you in this conscious way either it’s going to become like this subconscious thing of like, “Oh every time I read something from them I’m not really going to trust that what they’re saying is real.” So, write to fascinate but make sure you give the payoff.

I hope that helps if you want to discuss this further or you need some help creating fascinations for your business please feel free to message me I’m happy to have a chat with you without payment if your business is trying to be as ethical as possible.

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Step 5: Managing Your Marketing Resources

Business Owners Should Be Masters of None

The term jack of all trades is sometimes seen as positive, but the full idiom actually goes “jack of all trades, master of none” – meant as a criticism of stretching too broadly and therefore not being actually good at any one thing. Let me tell you why you should be a proud master of none as a business owner.

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Don’t like videos? Here’s the text version:

Business leaders should be jacks of all trades. Hi I’m DJ from Rainbow Dragon Digital and in today’s video I want to talk about my opinion on how leaders should actually have a wide breadth of knowledge rather than deep knowledge.

If you haven’t subscribed to my YouYube channel already please do! It’ll help me loads and you’ll also be notified whenever I release new videos.

People throw around the term jack of all trades to as a bit of an insult because you know, “jack of all trades, master of none” meaning that if you know lots of things you’re no good at anything. And I think I would care to disagree about this when it comes to business leadership.

Now specialists are great and they’re really important as a part of business but as a leader, as the business owner, I think you should be a master of none. I think you really need to be able to learn lots of different things so that you know how much you don’t know about different things.

And this is the real key here.

Really understanding how much you don’t know about an area where you’re not an expert in so that you’re aware of how to ask for the right help. And I think it’s really important that as a business owner you should be really unafraid to ask for help. Ask for help in areas that you know you don’t know enough about.

But when you are really buried deep inside a thing, when you are a specialist in a certain area, it’s very, very likely that you don’t even know how much you don’t know about other areas of your business. And business has so many different moving parts that you really need to make sure are moving correctly from your marketing to your HR to your finances to your sales to your product development to your logistics – these are all areas and then there’d be so many more for many different businesses.

So it’s really important that you know what kind of depth all of these places are required for your business. So then you know where to use your resources most wisely in your business.

Now, a lot of people think that by trying to go and learn lots of different things it looks a bit like egotistical that you want to know everything and you want to have your fingers in all the pies. But, really, it’s quite the opposite. It’s really learning about how to drop your ego and when you learn lots of different things you will start to realise how much you don’t know and you should kind of automatically have a drop in ego and realise that this is an area that I need help in. This is an area I need to hire someone in. This is where I need a specialist.

So I don’t mean to say that specialists are not important or that business leaders are not important. There is a synergy that needs to happen here between business leaders who know enough about all the different things directing specialists to really utilise their skills in the best way that makes the whole business machine work well.

And that’s what you want to achieve. You want to achieve a business machine. And the key to that is being able to trust specialists with their speciality to do the things that you know need to happen to keep the whole business ticking.

So I hope that makes sense to you and I hope that it helps you a little bit in trying to figure out how to lead your business in the best way. And I would love to discuss this if you have the time if you care and so feel free to email me or message me on my website or find me on linkedin.

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Ethical Marketing Philosophy

Enthusiastic Consent in Sales Strategy

There are some irrefutable concepts in consent in the context of personal relationships – especially when it comes to sex and romance.

I was thinking, though, could some of those steadfast rules about consensual behavior apply to marketing and sales contexts as well?

This could be a really important consideration if you want to practice your business and your marketing ethically.

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Don’t like videos? Here’s the text version:

Are you getting an enthusiastic yes in your pricing strategy?

Hi I’m DJ from Rainbow Dragon Digital in today’s video I want to talk about the concept of consent and how this might apply to sales.

If you haven’t subscribed to my YouTube channel already, please do. It’ll help me loads and if you click the bell you’ll get notified of new videos.

Consent: An Enthusiastic Yes

I was thinking the other day about the concept of consent.

In sexual and romantic contexts what we’re talking about when we talk about consent is about making sure that we get a real, enthusiastic yes. Not just silence or a nod, we’re getting enthusiastic yes, from our partner, about doing what we’re doing to them is still welcome.

My thinking was, do we do this in pricing? When we sell things to people are we making sure that when they click buy, when they give us their money, are we sure that they’re really, really saying yes?

Or has your marketing convinced them to say yes and they’re not really on board?

It’s a thing to think about as an ethical business.

Consent: We Can Change Our Minds

The other conversation that comes up with consent is that people can change their minds. And in the sexual context, we always say that at any point during this process, you’re allowed to change your mind and say you no longer want it.

Do we do this in pricing? Do we do this in our sales strategy? Is your sales process giving people the ability to regret their purchase and go back on it?

Now, I completely get that this does not apply to all businesses, especially things like you know retail or food, where you can’t really take it back. But even in food in a restaurant, the waiters come by and ask if everything’s okay and that sort of thing.

So, I think there really is something to be said here about the ethics of the way we sell stuff.

Service Businesses Should Put Consent Front and Centre of Pricing and Sales Strategy

I think in service businesses this is especially important and something that really should be front and centre of your pricing strategy and your sales strategy.

You should be making sure that you have an enthusiastic yes, when they accept your proposal or your quote. And you should be giving them the ability to completely change their mind if they’ve decided that you aren’t right for them anymore.

And this is exactly what I do. I offer my clients a package where there is a zero minimum for an hourly rate, and I only charge them that month for work that I’ve actually done with them or the number of sessions that I’ve actually had with them. And that way I’m earning every single penny that I am charging for, and it means that the client is in full control of how much they’re paying and how much they’re getting me to do.

I also offer different, fixed packages for clients that prefer that way of doing things to fix in their budgets.

Ethical Businesses Have a Responsibility to Offer Control to Customers

I think this is this is an important thing for all ethical businesses to think about. How are you making sure that your customers are in control of their buying decisions? Because this has much wider cultural effects as well in terms of what we’re convincing people to do with their money.

Now I realise this is a really complicated issue and I could go down so many different paths with this! If you’re really keen to discuss this kind of thing, I’ve had so many great type chats with people about this sort of thing where they have just messaged me separately, so please feel free to do that on LinkedIn or even send me an email about it, I’m really happy to discuss it.

I love talking about this stuff and if it will help you run your business in a more ethical way, if it will help me run my business in a more ethical way, I’m really open to it!

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Step 2: Defining Your USP

Are You Over-Egging The Pudding?

One of my clients (and friend @andthebeatgoesonvtg on Instagram!) was getting a little stressed out because she was writing up a post that was all about her values. The meaning behind her logo, her attitude towards fashion, and how her attitudes to the wider world affected her business decisions.

She got concerned that she was “over-egging the pudding” and that she should maybe “stay focused” on what really mattered to the target person and mattered in terms of her USP.

Here’s the take I gave her on that…

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Don’t like videos? Here’s the text version:

Are you over-egging the pudding when you put your value system into your marketing?

Hi, I’m DJ from Rainbow Dragon Digital and in this video, we’re talking about putting your value system into your marketing and whether it is ‘too much’ or not.

If you haven’t subscribed to my YouTube channel already, please do it will help me loads and it will mean you get notified of new videos, especially when you click the little bell to get notified.

My Client Wanted to Share Her Values

So I have this client who is also a friend of mine. We’ve been working together for a few months, her name is Lydia. She is restarting her vintage clothing company called And The Beat Goes On Vintage, you can find them on Instagram (@andthebeatgoesonvtg). Basically, she was rebranding the vintage store that she had and she wanted to create this post that was all about sharing about why she was doing this rebrand, her value system, and conveying what motivated her to do the business.

Feedback Said She Was Over Sharing

When she shared this post with some of her friends, and some of the people around her, she got some feedback that said she was ‘over-egging the pudding’.

And this kind of stuck with me.

The logic there was that she is selling vintage clothes so she should, you know, stick to selling vintage clothes. And I get that, that’s very traditional business sense. You know, don’t talk about all the extra stuff. Don’t distract away from the thing you’re trying to get them to do.

I get it, it might make sense for a lot of businesses.

However, I don’t think it makes sense for the vast majority of ethical businesses.

If You’re Running an Ethical Business, They Care About Your Ethics

Now, why I say that, is because we go back to Step 1 of this marketing strategy that I always talk about. Step 1 is Understand Your Target Person. Understand who they are, and why they buy. And not just that, but understand them on a really deep, emotional level. Really understand what makes them tick, what makes them super motivated, what really inspires them.

And if you’re running an ethical business, then it’s quite likely that your target person really, really cares about your ethics.

Ultimately, if your business isn’t really an ethics-focused business, then obviously your target person doesn’t care and that’s fine. But if ethics is a part of what you do, if it’s part of the reason why you started your business, your target person will care about your ethics.

Continue Communicating Your Ethics and Values

I would encourage you, if you are running an ethical business – if ethics is a part of the reason why you started to do your business – to continue to communicate that to your customers.

When you communicate your ethics to your customers, you will ultimately make them more inspired to buy from you.

Conveying Your Ethics is Good Marketing

And I think there’s a really good reason for this. We’ve just gone through this massive pandemic where people have become a lot more conscious about where their money goes, and who they should be supporting with their money.

There is a whole movement at the moment towards business doing better (check these out: BCorp, the Better Business Act, Triple Bottom Line). Businesses are being held accountable to serving society and serving the environment in a better way and making sure that that’s prioritised alongside serving their shareholders.

So, it really is good marketing to start conveying that you have good principles behind your business.

Obviously, you can’t take a blanket approach to this and every business is unique with their target person, with their unique selling point, with who their people are, with what their product is.

So, take that with a pinch of salt, but I think overall I would encourage you to continue talking about your values, continue talking about why you’re a good business and it will be a better environment for everyone to be in.

If you want to discuss this a little more, if you feel like you have some objections or you’re not sure how to convey your values in your business – please feel free to comment below or talk to me, email me at dj@rainbowdragon.digital. I’m happy to help whenever I can.

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Step 1: Understanding Your Target Person

Target Your Existing Customers!

Most people turn to marketing for “lead generation” – and they forget that it’s as important (if not more so) to focus on the customers you already have. Don’t be a business that just takes people’s money and then moves on to the next one. Nurture will create longer term gain for your business – and not to mention it’s actually easier to sell to the already converted!

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Have you created a target person profile for your existing customers?

In this video I’m giving you a little reminder about why targeting your existing customers is way more important than targeting new ones.

If you haven’t subscribed to my YouTube channel already, please do. It will help me loads and if you click the bell you’ll get notified when I release new videos.

This is the First Step

The target person is the first step in this marketing strategy and I’m sure I’ve said this many times, in many different places, but it cannot be overstated. You need to be thinking about your existing customers and not just new customers.

When you create your target person profile the whole point of it is that you’re meant to be understanding them on a really deep, emotional level. You’re meant to be really getting down to why they’re motivated why they want to move forward and making sure you’re aligned with that target person, right?

Target Person Profiles for Your Existing Customers Too!

When you’re trying to create marketing for your existing customers you should be thinking along these same lines as well. And it’s very likely that your target person profile for your existing customers is going to be very, very, very, similar to the target person profile for your new customers. But there will be nuance here that really should shape your marketing just a little bit more.

The Nuance of Targeting Existing Customers

And the nuance will be that you already know that this person has bought from you. You already know a little bit about them, and you can now go deeper. You can go deeper in your values, you can go deeper in your product, you can sell them a product that’s like an add-on to your product, you can sell up-sell them, you can cross-sell them in ways that are probably going to be way more effective than constantly grinding the stone to bring in new customers.

The One Thing to Take Away

It’s a really big thing. If there’s one thing you take away from this video it’s to spend a little bit more time on your existing customers than your new customers because you’ll get a bigger bang for your buck and you know that they’re already good customers. So, why would you not want to give them more value? Why would you not want to help them even more than you already do?

Obviously, this is a blanket statement that will not apply to every single business out there. But it will apply to most of them. And so, I implore you to take a look at your business check whether this makes sense to you because I can bet it probably will.

If you want to discuss this if you feel like you want to roll some ideas around, feel free to send me a message I’m happy to chat with anyone when I can give everyone a free one hour to talk through your business go through my questions and see whether I can help you or whether you are already set.

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Ethical Marketing Philosophy

Marketing is Easy When You Preach What You Practice

This was a really simple mindset thing that came up during a client session and I just had to share it. It’s such a short video because well, it really is that simple!

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Stop spending so much time creating great marketing.

In this video, I talk about how marketing can become super easy just as long as you’re talking about what you’re doing.

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A Simple Mindset Matter

This is going to be a really short video. It’s a simple mindset thing, it’s a simple phrase thing that came up with a client the other day where we talk about how marketing should be about practicing what you preach but actually I think it’s just about preaching what you practice.

And what I mean by that is that if you spend 80% of your time doing the work that you are doing, serving the people that you want to serve, your marketing becomes easy because all you’re doing, in that other 20% of the time that you’re doing your marketing, you’re just talking about all of that stuff that you’re doing. As long as you are actively doing something that is good for your target person, your marketing is easy.

It is literally just that Marketing is Education, Not Deception, my first principle, it is literally just that you are literally just trying to describe what it is you do.

If It’s Not That Simple For You, Let Me Help!

It really, really is that simple. And if you’re finding that it’s not that simple, please feel free to get in touch. And I can assure you I’ll be able to tell you exactly how it is that simple and how you can probably be simply preaching what you practice.