Hi!
My real name is Daljeet Singh but everyone calls me DJ – even my parents. So please feel free to call me that too.
It’s nice to meet you.
I’m of the opinion that the person you bring to ‘work’ (whatever that looks like for you) should still be recognisably ‘you’.
So, when I work with you I’m not going to be some weird ‘professional’ that my boyfriend wouldn’t recognise.
That is to say, I work hard and have a professional commitment to doing work of a high standard. I just don’t conform to the idea that who we are personally is unsuitable for professional work. I hope this page gives you some insight into who I actually am.
If this looks like way too much reading for you – don’t worry. You can skip down to the form to tell me a bit about your business and I’ll be in touch to arrange a call and I can tell you all about myself then.
I ask you to please bring the real you along too. I don’t want to get to know your ‘work self’ – I want to meet YOU.
The short answer is: Earth.
The long answer is… (I’ve rehearsed this a LOT)
I was born in Singapore. 
Moved to Wellington, New Zealand when I was a baby, where I am a citizen. 
Then moved to Brunei when I was 9. 
Then moved to Hong Kong when I was 14, where my parents still live, and I have the right to work. 
Then moved to Melbourne, Australia for University. 
And then moved to the UK in 2013 to work on a startup with a friend (more on that in a bit) 
And now I just can’t leave!
And to the “but where are you really from” question – my ethnicity is Indian, but my mother was born and raised in Singapore, while my dad was born and raised in Malaysia, so culturally more South East Asian than Indian but obviously raised in the mash of cultures you see above!
I start with this question because, as you might be able to tell now, it forms a big part of my identity. I’m what they call a Third Culture Kid, a citizen of everywhere and nowhere.
I feel that many of the principles which I am imbuing into Rainbow Dragon Digital either stem from or have been reinforced by this upbringing.
I could talk for ages about what I’ve done but here’s the quick version:
If you’d like to learn more about what I’ve done, the best thing to do is probably visit my LinkedIn – or have a chat withn me!
The logo is based on a tattoo on my arm, originally designed with the help of Sooz at Fifth Dimension Tattoo & Piercing. The symbol means a lot to me – I was born in 1988, the year of the dragon. And in Chinese culture, the year of the dragon is always lucky, and the number 8 is lucky – so it’s a super lucky year to be born in. That’s why it’s shaped as a number 8, and the orb the dragon holds symbolises the world that the dragon protects in Chinese mythology.
I also have enormous earlobes – another lucky feature in Chinese culture. Spending my teenage years in Hong Kong (and it ever remaining one of my many homes), I superstitiously feel like much of my luck has been acquired from this culture.
I feel so grateful to the enormous luck and privilege that has taken me to where I am, so I wanted to create a reminder of that gratitude with a tattoo.
The rainbow part is not only because of my (loud and proud) queerness, but also because rainbows symbolise happiness, love, togetherness, community, and diversity. I have loved colour and rainbows since I could first speak, and I definitely needed it permanently woven into the fabric of my being.
And since I had created this symbol so meaningful to myself that I tattooed it on my skin, it only seemed appropriate to use as the name under which to freelance following my personal principles.
If you think it sounds like I might be able to lend you my sword, then take a read of my principles and check that we are aligned.
If so, then fill in the form and let me know what you need!
If you’ve read my principles and you think we are aligned, fill in the form and let me know what you need!
I’ve been less active lately, but have projects that are bubbling under the surface. If you’re keen to hear about what emerges, drop your email below and I’ll let you konw what I’ve been cooking up!
