When planning your marketing strategy, it important to understand your target PERSON – and not a target AUDIENCE or MARKET – so that you get really deep and specific.
But for many business owners, this causes confusion when their product or service has wider appeal, or if they have more than one product, which serves different people.
So let me clarify what I mean about understanding your ideal target person, and why it’s very possible to have more than one target person.
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Can you have more than one target person?
In today’s video I’m going to talk to you about having more than one target person as a part of your marketing strategy.
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Lots of People Benefit From Your Product
Today I want to talk about how you can have more than one target person. It’s a challenge that comes up a lot when I start talking about your ideal target person and how you need to choose a person and not a market.
People are like, “Well… but there’s lots of different people that can benefit from my product…”
This is not a problem.
Ideal Target Person Doesn’t Mean Only Target Person
When you create your marketing strategy, you need to make sure your realise you’re working with the concept of ideal target person, right. It’s an ideal; it doesn’t mean that no one else is served by you. It means this is the best kind of person for your product.
And that means that your marketing is shaped around the best sort of person for your product.
The people who are adjacent to those people will probably still respond to your marketing when it’s designed for the ideal target person.
How You Can Have More Than 1 Target Person
The second thing is that you can have multiple target persons. Especially if you’ve got different products, or if your product has different features that matter to different kinds of people, you actively want to separate out your marketing for those different type of people.
And that’s the key thing. This is why it is important to think about targeting individuals and not a demographic.
When you target individuals, you have to naturally segment your marketing according to those different individuals. And when you segment your market to those different individual target person profiles, you’ll then have much clearer marketing and your marketing will be received much better by the people because you’re targeting them so specifically.
So I hope that was helpful just a short bit about clarifying that bit on how you can have more than 1 target person.
If you have any questions feel free to leave a comment below, email me at dj@rainbowdragon.digital – or join the Marketing for the Many Facebook Group where I will always respond.
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