Bring your expertise to the forefront by focusing on what you know when you take your first marketing steps. You can’t do it all, so start small, use your expertise and make it happen! One channel is all it takes to get started, so go for it!
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In today’s video, I zoom in on a really important reminder – just in case you need reminding – that you don’t have to do everything when it comes to your marketing. In fact, starting small, with one channel, can be the ultimate way to get started and harness your expertise in the process!
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Comparison Destroys Creativity
Today’s video is inspired by a meme I recently saw online, starring a crayon and a pencil. The crayon says, “I’m not sharp enough,” while the pencil says, “I’m not colourful enough.” And underneath the pencil and the crayon, it simply says something like “Comparison destroys creativity.”
I thought this meme made a lot of sense when it comes to marketing as well.
Protect Your Marketing from the Comparison Game
A lot of businesses, small or large, start out by comparing themselves to their competitors. And this is a helpful way to begin! In fact, one of the first things I suggest you do in Step 2 (of my 5-step approach to marketing is to check out your competitors, see what they’re doing, see what their message is and try and differentiate yourself from them by identifying what makes you unique.
Comparing yourself to others may be part and parcel of marketing, but at the same time it’s easy to look at other businesses and to feel overwhelmed, thinking to yourself, “I have to do all the things that they’re doing; I have to be on all those channels; I have to really push all my marketing out at the same level otherwise I’m not going to be able to compete.”
And if you’re not careful, you might find that you struggle to focus your marketing energies, leaving you with campaigns that lack the strength of your expertise and creative sparkle.
Start with One Channel!
Remember, you can’t do it all, especially at the start of your business journey, so the best thing to do is start small – start with one channel, start with what your resources can manage, start with what you can manage – and build up from there.
To really focus in on where to start, start with your expertise! Just go for it – go and do the thing that you know how to do. You can figure out all the other channels and strategies later… but first, you need to get your content into a place that you’re familiar with and you know how to use.
The hardest thing with anything (marketing, writing a book, whatever it might be) is getting started, so just do it! Start with one channel and get it done. I believe in you!
If you would like to find out more about focusing on one channel at a time – the right channel for you! – then please do get in touch. And if you’re already on the journey with your first channel, I’d love to hear how your one-channel start is working out!