Step 2: Defining Your USP

Storytelling can be incredibly powerful in marketing. I’ve been reading a book that shares some interesting insights into the science behind storytelling – how...

“Great minds think alike” isn’t as helpful a saying as it may at first seem. But how about “Great minds don’t think alike” –...

When people start thinking about their marketing messages they often talk about the pains and the benefits, and about what their customers get from...

One of my clients (and friend @andthebeatgoesonvtg on Instagram!) was getting a little stressed out because she was writing up a post that was...

There’s a much-overlooked source for finding your strongest selling points that could be a game-changer for small businesses looking to improve the quality of...

There’s a phenomenon called “behavioural resistance” which may be the real reason your marketing may not be as successful as you think it should...

When you talk to marketers, entrepreneurs often get caught up in defining their USP by focusing entirely on what the customer wants. This happens...

The term “USP” has become quite standard in the world of digital marketing. And many entrepreneurs often believe they already know what their “unique...