Step 1: Understanding Your Target Person

Here are blog posts that are all about Step 1: Understanding Your Target Person in the Content-Led Marketing Strategy!

Communication Is About More Than Words

If you only listen to the words your clients say when you talk to them, you may be missing what’s really being said –...

Target Your Existing Customers!

Most people turn to marketing for “lead generation” – and they forget that it’s as important (if not more so) to focus on the...

Your Most Important Business Decision-Making Tool

I ran a workshop a few weeks ago on marketing for hospitality businesses. One of the participants was telling the restaurants on the call...

3 Ways to Choose Your Niche

Step 1 in the content-led marketing strategy I’m constantly touting is “Understanding Your Target Person”. Well, there’s another layer ABOVE Target Person that’s just...

Your Customer May Not Be Your Target Person

This concept may be one that you’ve already realised for yourself, but I’ve found that sometimes businesses with more complex target persons haven’t quite...

Can I Have More Than 1 Target Person?

When planning your marketing strategy, it important to understand your target PERSON – and not a target AUDIENCE or MARKET – so that you...

How Do You Choose A Target Person?

A lot of people know about defining their ‘target audience’. And usually it’s all about demographics and looking at the market’s behaviour, buying patterns...