Step 1: Understanding Your Target Person

If you only listen to the words your clients say when you talk to them, you may be missing what’s really being said –...

Most people turn to marketing for “lead generation” – and they forget that it’s as important (if not more so) to focus on the...

I ran a workshop a few weeks ago on marketing for hospitality businesses. One of the participants was telling the restaurants on the call...

Step 1 in the content-led marketing strategy I’m constantly touting is “Understanding Your Target Person”. Well, there’s another layer ABOVE Target Person that’s just...

This concept may be one that you’ve already realised for yourself, but I’ve found that sometimes businesses with more complex target persons haven’t quite...

When planning your marketing strategy, it important to understand your target PERSON – and not a target AUDIENCE or MARKET – so that you...

A lot of people know about defining their ‘target audience’. And usually it’s all about demographics and looking at the market’s behaviour, buying patterns...