Ethical Marketing Philosophy

Diversity and inclusion often starts in marketing – in efforts to look diverse and look inclusive – but if you want to prioritise diversity...

In times of financial pressure, it’s tempting to focus your energy on profit rather than the wider concerns that underpin your business, such as...

In every industry, it’s easy to fall into the ‘minimum level of acceptable deception’ trap in your marketing, where you look around at your...

Most of the business advice you’ll find out there can become very obsessed with enhancing productivity, profit, and growth. This does make sense –...

Is your customer “businesses” (i.e. do you work in “B2B”)? Even if you’re B2C, have you been talking about who you target as your...

Simon Sinek’s “A Little Bit of Optimism” podcast episode on Ethical Fading got me thinking about how this applies more specifically in marketing… If...

There are some irrefutable concepts in consent in the context of personal relationships – especially when it comes to sex and romance. I was...

This was a really simple mindset thing that came up during a client session and I just had to share it. It’s such a...

Writing email subject lines is the bane of most people’s existence. Honestly, it’s not just you – even experienced marketers stress out about how...

When you’re trying to figure out your target person (or niche), you may find that you’re targeting a community that has historically faced oppression....