Step 3: Choosing Your Channels

Bring your expertise to the forefront by focusing on what you know when you take your first marketing steps. You can’t do it all,...

Staying on top of marketing technology trends can be exhausting – but not all marketing has to take place online. By turning the marketing...

Spending time building your Instagram followers may seem a worthwhile marketing investment, but is Instagram the right channel for you to be focusing on...

When you’re a small business or solo business owner, tackling all the complicated Search Engine Optimisation language can feel like learning how to do...

Most business owners want to start using paid advertising on digital platforms to reach their audience and can even be reasonably familiar with the...

Sometimes the old classics of marketing come back around for another hit on the marketing wheel. Sending marketing in the post might seem like...

At first, social media seems like the obvious choice for marketing for a small business – it doesn’t cost you any money and there’s...

This is such a common question that I’m always asked. Google is so ubiquitous it just seems ridiculously obvious that all businesses should jump...

Most entrepreneurs start thinking about their marketing in terms of choosing the marketing channels – “How do I start using Instagram to market my...