Step 3: Choosing Your Channels

Here are blog posts that are all about Step 3: Choosing Your Channels in the Content-Led Marketing Strategy!

Start Small – with One Channel – for Expert Results

Bring your expertise to the forefront by focusing on what you know when you take your first marketing steps. You can’t do it all,...

The Cycle of Marketing Channels: Turning Old Tools into New Tricks

Staying on top of marketing technology trends can be exhausting – but not all marketing has to take place online. By turning the marketing...

Do You Need All Those Instagram Followers?

Spending time building your Instagram followers may seem a worthwhile marketing investment, but is Instagram the right channel for you to be focusing on...

Should I Care About SEO?

When you’re a small business or solo business owner, tackling all the complicated Search Engine Optimisation language can feel like learning how to do...

Interruption vs Search Advertising

Most business owners want to start using paid advertising on digital platforms to reach their audience and can even be reasonably familiar with the...

Should I Use Snail Mail?

Sometimes the old classics of marketing come back around for another hit on the marketing wheel. Sending marketing in the post might seem like...

Is Social Media a Good Marketing Channel?

At first, social media seems like the obvious choice for marketing for a small business – it doesn’t cost you any money and there’s...

Is Google Ads Worth It?

This is such a common question that I’m always asked. Google is so ubiquitous it just seems ridiculously obvious that all businesses should jump...

Choosing Marketing Channels is NOT the First Step

Most entrepreneurs start thinking about their marketing in terms of choosing the marketing channels – “How do I start using Instagram to market my...